Guide · GA4 · Updated

Independent guide by Morning Pulse, based on Google's help.

GA4 email reports: how to schedule them, and what they can't do

GA4's built-in scheduled emails work, if you're an admin. Here are the six steps, the limits you'll hit, and a daily GA4 email that needs only Viewer access.

Skip to the 6 steps Or get it daily, with Viewer access 

Can GA4 send scheduled email reports?

Yes. A GA4 Administrator can schedule up to 50 standard or custom reports to be emailed daily, weekly, monthly or quarterly, as a PDF or CSV, to up to 50 people who have access to the property. A schedule stays active for 1 to 12 months, then expires until an admin renews it. Realtime can't be scheduled.

Source: Google Analytics Help (opens in a new tab)

01 — Steps

How to schedule an email report in GA4

  1. Open the report.

    In Reports, open the standard or custom report you want to send. Realtime can't be scheduled.

    Reports

  2. Set it up the way you want it read.

    Pick the date range and apply any filters or comparisons. The email keeps them.

  3. Open Schedule email.

    Share this report,Schedule Email

  4. Add recipients.

    Up to 50 addresses, chosen from people who already have access to the property.

  5. Choose when and how.

    A start date, the frequency (daily, weekly, monthly or quarterly), how long it stays active (1 to 12 months), PDF or CSV, and the language.

  6. Save.

    Manage it later in Admin › Property settings › Property › Scheduled emails.

02 — Limits

What GA4's scheduled emails can't do

  • Admins only.

    Only the Administrator role can schedule emails. Editors, Analysts and Viewers don't see the option.

  • A file, not your numbers.

    Each send arrives as a PDF or CSV file. To read the numbers, you open the file.

  • Expires after 12 months at most.

    Then sending stops until an admin renews it.

  • Recipients need GA4 access.

    You can only send to people who already have access to the property.

  • Frozen at setup.

    The email keeps the date range, filters and comparisons you set when scheduling, and nothing more.

  • You can't pick the time.

    The form asks for a date, a frequency and how long it stays active. There's no delivery time.

The long way, and the short one.

GA4

analytics.google.com,sign in,pick the account,pick the property,wait for it to load,Reports,pick a report,set the date range,add a comparison,Share this report,Schedule Email,add recipients,start date,frequency,active period,PDF or CSV,Save

Administrators only. Renew it before it expires.

Morning Pulse

Sign in with Google,add your GA4 property ID,Authorize,Quick setup

Viewer is enough. Tomorrow at 7:00, it's in your inbox.

Get tomorrow's 7:00 GA4 email — free

Free: 3 GA4 KPIs, no card. Viewer access is enough.

03 — Troubleshooting

When GA4's scheduled email doesn't show up

  • Schedule email is missing.

    Only Administrators see it.

    Fix: Ask an admin to schedule it, or to give you the Administrator role.

  • My scheduled email stopped.

    The schedule reached its end date and shows Expired, or you were removed from the property.

    Fix: An admin can renew it in Admin › Scheduled emails.

  • My monthly report is missing days.

    GA4 data can land late, so a report sent on the 1st may miss the last 3 days of the month.

    Fix: Google suggests scheduling it for the 4th.

04 — Compare

GA4 scheduled email vs a daily GA4 email

GA4 scheduled email vs a daily GA4 email
Who can set it up GA4 scheduled emailAdministrator Morning PulseViewer
Format GA4 scheduled emailPDF or CSV file Morning PulseNumbers in the email
Time GA4 scheduled emailA date and frequency, no time Morning Pulse7:00 your time
Lifetime GA4 scheduled email1–12 months, then an admin renews it Morning PulseNo end date
Comparisons GA4 scheduled emailWhatever the report showed when scheduled Morning Pulsevs previous day, last week and last month on every daily KPI
Recipients GA4 scheduled emailUp to 50 with property access Morning PulseFree and Starter: you. Pro: unlimited, any address (each confirms once)
Breakdowns by source, page or countryGA4's edge GA4 scheduled emailYes Morning PulseNo, daily property totals
Sources GA4 scheduled emailReports inside GA4 Morning PulseGA4 + 6 other sources (Starter and Pro)
Price GA4 scheduled emailIncluded with GA4 Morning PulseFree plan (3 KPIs); paid from €4/month

When GA4's own email is the better choice

  • You need breakdowns by source, page or country.
  • You're sending one specific report to colleagues who already use GA4.

05 — The daily email

The same numbers, every morning at 7:00

  1. Connect GA4.

    Sign in with Google. The Viewer role is enough; Morning Pulse asks for the analytics.readonly scope only.

  2. Pick your KPIs.

    Quick setup adds them with 90 days of history.

  3. Read it at 7:00.

    Your latest GA4 day, usually yesterday, each daily KPI vs the previous day, last week and last month.

See every GA4 metric 

From
Morning Pulse <noreply@mail.morningpulse.app>
Subject
Morning Pulse — Fri, Oct 16
07:00

Morning Pulse App

Friday, October 16, 2026

Hello Alex,

Here are your numbers:

Fieldnote

Web

KPIPeriodValue
Active Users
activeUsers		 Oct 15 2,418
▲ +6.2% vs. previous day▲ +11.4% vs. last week▼ -3.1% vs. last month
Sessions
sessions		 Oct 15 3,207
▲ +4.8% vs. previous day▲ +9.0% vs. last week▲ +1.2% vs. last month
Page / Screen Views
screenPageViews		 Oct 15 9,860
▲ +3.5% vs. previous day0% vs. last week▲ +7.9% vs. last month
Engagement Rate
engagementRate		 Oct 15 58.4%
▲ +2.1% vs. previous day▲ +0.7% vs. last week▲ +4.6% vs. last month
Bounce Rate
bounceRate		 Oct 15 41.6%
▼ -3.2% vs. previous day▼ -1.4% vs. last week▲ +2.4% vs. last month
Real layout. Illustrative numbers.

GA4 can keep updating a day for 24–48 hours. Morning Pulse sends what GA4 reports at 7:00 and re-reads the last 31 days every few days to pick up GA4's revisions.

06 — FAQ

GA4 questions, answered straight.

Can GA4 send scheduled email reports?

Yes. A GA4 Administrator can schedule up to 50 standard or custom reports to be emailed daily, weekly, monthly or quarterly, as a PDF or CSV, to up to 50 people who have access to the property. A schedule stays active for 1 to 12 months, then expires until an admin renews it. Realtime can't be scheduled.

Why don't I see "Schedule email" in GA4?

Only GA4 Administrators can schedule emailed reports. Ask an admin to schedule it for you or to change your role. Morning Pulse only needs the Viewer role: it asks Google for the analytics.readonly scope and emails you a daily summary without admin rights.

Why did my GA4 scheduled email stop?

Each schedule stays active for 1 to 12 months (12 by default), then its status turns to Expired and sending stops. Recipients removed from the property are dropped too. An admin can renew an expired schedule in Admin › Scheduled emails.

Can I send a GA4 report to someone without GA4 access?

Not with GA4's scheduled email: recipients must have access to the property. On Morning Pulse Pro you can add unlimited recipients at any address; each one confirms by email once. Free and Starter send to your own address.

Why is my monthly GA4 email missing days?

GA4 data can land late, so a report sent on the 1st may miss the last 3 days of the month. Google suggests scheduling it for the 4th.

Can I choose what time GA4's email arrives?

No. GA4's Schedule email form has a date, a frequency and an active period, but no delivery time. Morning Pulse arrives at 7:00 in your time zone.

Is there a daily GA4 email with trends?

Morning Pulse emails your latest GA4 day, usually yesterday, at 7:00 in your time zone. Each daily KPI is compared with the previous day, last week and last month, right in the email. Free covers 3 KPIs with no card.

No admin role. No file to open. Tomorrow at 7:00.

Free: 3 GA4 KPIs, no card. Viewer access is enough.

Get tomorrow's 7:00 GA4 email — free